How to Choose the Right Digital Marketing Company in the Philippines

While the pandemic has largely contributed to the digital shift among businesses from all shapes and sizes, digital marketing has already been a thing before the global coronavirus necessitated remote work among employees and online shopping among consumers. Fast forward to 2023, more and more businesses are finding it extremely necessary to strengthen their online presence to drive revenue growth and increase brand awareness.

If you're looking for a digital marketing agency that can help your business strategize on building a much stronger online visibility, there are several considerations that you need to take into account to narrow down your options. In this blog post, we'll discuss how you can best choose the right digital marketing agency to maximize your web presence and come up with digital marketing strategies that convert prospects into actual consumers.

Types of Digital Marketing Services to Improve Your Business' Online Presence

But before we dive into the nitty-gritty of choosing the perfect digital marketing agencies to partner with, it is essential to also know what are the different digital marketing services that truly help increase conversion rates for every business. Below are just some of the most common digital marketing tactics that many businesses take advantage of:

Search Engine Optimization (SEO)

One of the most familiar terms in the digital marketing space is search engine optimization or SEO. It is the process of optimizing website content in order to drive organic traffic by employing techniques to rank higher, if not the highest, on search engine results pages. For example, SEO experts conduct research on what exact keywords do consumers type and enter on Google.

Content Marketing

SEO specialists usually work with professional content writers to create a blog content targeting a certain keyword and integrating other relevant terms that blend seamlessly well with said keywords. If done successfully, your published content targeting specific keywords (e.g. How to lose weight faster?) will rank on the very first page of Google when people search for those exact keywords.

Email Marketing

It may seem like email is a thing of the recent past. But on the contrary, email as a medium of communication is still prevalent up to this day. Email marketing works by sending customers who interacted with your products or services other promotional contents that they may be interested in. In addition, email marketing can simply mean sending a message of appreciation to your subscribers who voluntarily signed up to receive notifications if you have new products to offer.

Social Media Marketing

In the Philippines, social media is literally the Internet, especially Facebook. This is where netizens resort to for news, entertainment, and yes, even products and services to purchase. Aside from Facebook, other social media platforms to effectively market your business, depending on your main target audience, is Instagram, Twitter, TikTok, YouTube, and LinkedIn.

Pay-Per-Click Advertising

For measurable results, pay-per-click advertising is a digital marketing tactic that allows you to pay only when someone actually clicks on your advertisement in a search engine page and other digital channels, making it cost-effective for your business. Opting for this digital marketing strategy also lets you target a specific audience according to demographics, such as age, location, and even device.

Influencer Marketing

Social media influencers have risen through the years and they are pedestalized as having the same status as traditional celebrities. With their massive follower base, influencers can be tapped to promote your business or product, which can tremendously help increase sales thanks to the influencers', well, influencing prowess.

Choosing the Right Digital Marketing Agency: Best Practices

It could be quite challenging to look for the most ideal digital ad agency to tap if it's your first time. Still, having a plan in place can help you come up with an informed decision for your company's present and future success. Below, we rounded up best practices that you must factor in to ensure you're making the right choice for your digital marketing efforts.

Set your goals

It starts with being clear with your marketing objectives. By extension, this will allow you to calculate potential costs associated with hiring a team of experts in search engine marketing, blog content creation, email and social media advertising, among others.

Research or ask for recommendations

The next best step is to do a quick online search of the many digital marketing agencies in the country. Narrow it down by asking for recommendations from trusted friends and colleagues who have experience partnering with an ad agency or a digital marketing professional working for an agency.

Do a background check to the shortlisted agencies

Upon narrowing down your options, do your own background check by looking at their online profiles in LinkedIn, how their websites look, as well as client testimonials and reviews that can be easily found online. This is tremendously helpful in further narrowing down your options until it would just between two agencies that are verified experts in facilitating successful marketing efforts in various digital marketing channels.

Assess their capabilities and ask for strategies

Upon reaching out and receiving a response, it's time to hear directly from your shortlisted agencies and allow them to demonstrate how they could deliver their promised results. These digital marketers should then give you a clear picture of how they will execute their marketing efforts to achieve your goals for the company's expansion through increased online visibility.

Compare price quotations

If both agencies have adequately displayed equal potential to helping your brand become more known, you could then compare each agency's prices and decide from there. If you can get the same excellent service for a relatively lower price, it's definitely preferable to save more money from your marketing campaigns.

Lumina Homes does not just comprise a team of real estate professionals who do traditional marketing to promote our affordable house and lot for sale projects. As buying and reserving a house and lot Philippines can now be accomplished online, Lumina Homes has also tapped content writers, graphic designers, SEO experts, and digital marketers to help us maximize our presence in various online spaces.

If you're interested in growing your career, join our increasing network of professionals by applying as a digital sales associate to help market our affordable house and lot provisions nationwide! If you're a fresh graduate who want to start a career in digital marketing, you are absolutely encouraged to apply! Your chances of getting hired compared to those who are already experienced are just as high if you have the passion, dedication, and commitment.

Visit our Lumina Careers page to apply. Send us your resume today and enjoy a work-life balance at Lumina Homes!